In closing, image maintainence is certainly a priority within our society, functioning as a form of religious devotion both internally within oneself and socially. Beauty as a form of pop cultural religion is growing in its number of followers more than ever. The industry functions on social competition to become "the ultimacy of image perfection", creating groups which hold a common believe and a shared meaning in the value of beauty as a lifestyle type. This communal devotion becomes reinforced through social media outlets, which allows followers to participate in shared interests within the realm of beauty, fostering a form of religious community. It is interesting to see how this type of religious devotion exists both on the web and physically in real space and time, as well as watching the two reinforce one another and strengthen the sense of importance one feels for beauty as it gives positive meaning and a strong sense of identity in life.